Elite Daily, an online news platform “for and by millennials,” with tens of millions of unique views each month, calls itself “The Voice of Generation Y.” AJ+ visits its headquarters in New York City to find out how a site featuring pieces like “Your Yoga Pants Can Actually Give You Butt Acne” and “What Your Favorite Alcohols Would Look Like If They Were On Tinder” can speak so well to the millennial (18-34) generation.
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